Discover Discipline, the first smooth-in-motion care ever created by Kerastase.
For Kérastase, offering women the hair they dream of is a never-ending quest. L’Oréal Advanced Research decided to focus on women’s dissatisfaction with their unmanageable, frizzy or undisciplined hair. The researchers took to heart women’s desire for “obedient” hair that does exactly what they want it to do.
Today’s women are as keen to take control of their hair as they are to give it shape and movement. Whether they have loose curls, tight curls, wavy or straight hair, women of every origin all dream of the same thing: vibrant blow-dry styling results that guarantee beautiful, supple, fluid, sensual, perfectly smooth hair. In a certain way, it’s about control without rigidity.
This new approach has enabled Kerastase to create Discipline, a sophisticated range to tame even the most unruly hair while also restoring harmony and the beauty of perfect motion. Check out the in-salon results by watching the video, or ask about Discipline next time you’re at True Grit!