Why We Love Pureology

26 October 2016


Here at True Grit, we love Pureology; a product range that’s just as committed to sustainability as we are to providing top quality service. Pureology products are used throughout our salon, and we love that they’re doing their bit to help improve our environment – without compromising on quality.


Animal Friendly

Pureology products are 100% vegan friendly and animal cruelty free, that means no animal testing or animal products or by-products. You can enjoy the amazing range guilt free, knowing no animals were used to achieve top quality products.



Pureology use packaging that is made from 100% recyclable and FDA-approved materials in order to maximise the sustainability of the products. The bottles are also made from 50% post-consumer recycled materials and use up to 39% less water during the manufacturing process.


Social Responsibility

Since 2009, Pureology have partnered with Global Green, an affiliate of Green Cross International; an organisation committed to advocating for smart solutions to global warming. Pureology donate and raise funds regularly for the organisation, and help raise sustainability awareness within the salon professional community.