Discover the next best thing in colour innovation! INOA is the first permanent hair colour without ammonia and is enriched with oils that deliver colour to the heart of the hair – meaning you’re left with beautiful colour that’s bright, looks natural, and leaves your hair feeling conditioned with sublime colour radiance until your next colour appointment!
Our True Grit salon owner, Jacqui was instrumental in the launch of INOA in New Zealand over 9 years ago, and all these years later we still 100% believe it’s the greatest no damage colour service the industry has to offer! A huge number of our clientele have INOA on their heads, boasting sublime, healthy, shiny hair wherever they go!
How does it work?
INOA’s patented technology – the breakthrough Oil Delivery System (ODS) – is unique in the way it easily and effectively carries colour deep to the hair fibre to deliver optimal colour quality – without any overpowering ammonia odour. This allows you to lighten hair, darken hair and perfectly cover white hair with exceptionally even coverage from root to tip.
- In traditional colour technology, ammonia swells the cuticles and delivers the colourants into the cortex of the hair
- With INOA a low dose of MEA (an alternative alkaline agent) slightly opens the cuticle.
- A film of oil coats the hair propelling the water based colourant into the hair fibre.
- INOA’s Oil Delivery System uses less MEA than other ammonia free permanent colour products which means greater scalp comfort when colouring with INOA, as more MEA = more alkaline, and more alkaline = more damage and irritation.
What differences can I expect with INOA?
UNIQUE COLOUR RESULT
- More natural looking colour
- Shiny and luminous
- Up to 100% white hair coverage
IMPROVED HAIR QUALITY
- Most gentle way to colour hair
- Respectful
- Hair fibre is better protected
SUPERIOR SENSORY EXPERIENCE
- Scalp comfort
- Lack of odour
- No ammonia innovation
Got greys?
Greys? No problem! INOA gives you high coverage, up to 100%, whilst still keeping the colour looking bright and luminous. With a full range of colours, ask your hairdresser which INOA shade, or cocktail of shades, is perfect for you.
New shades
New shades coming in September!