We’ve got big colour news… After decades with the wonderful L’Oréal Professionnel, we’re excited to announce our new colour partner:
🧡 🩵 Moroccanoil Professional Hair Color! 🩵 🧡
This next-generation colour system combines cutting-edge technology with the nourishing power of argan oil.We can’t wait for you to discover the beautiful colours in salon.
After decades of working alongside L’Oréal Professionnel to deliver beautiful, consistent colour for our clients, we’re excited to announce a bold new chapter for True Grit.
This month, we’ve officially made the switch to Moroccanoil Professional Hair Color, a range that combines breakthrough technology with the nourishing power of argan oil to deliver vibrant, long-lasting results.
Why Moroccanoil? Their professional hair colour line is packed with benefits:
✨ Deeply nourishing and ammonia-free options
✨ Incredible shine and colour clarity
✨ A luxurious, sensorial in-salon experience
✨ Powered by the same ArganID™ technology found in their cult-favourite haircare products
We’re truly excited about what this means for your colour experience at True Grit, and we can’t wait for you to try it. Book your next appointment now and experience the Moroccanoil difference.
“After 29 incredible years with L’Oréal Professionnel, it’s safe to say the journey has been nothing short of extraordinary.
L’Oréal has always been at the top of their game, and there’s no denying that.
But after all this time, I felt it was time for a change, a challenge, a refresh… a good old-fashioned kick in the pants.
With the support of my amazing team, plenty of research and a close look at global trends, we landed on a new direction.
Moroccanoil Professional Hair Color stood out to us at True Grit. It’s modern, innovative and aligned with where we see our salon heading. The relationships I’ve built with L’Oréal over the years, and the support we’ve received, have been truly special. Those memories will always be treasured. And of course, our relationship with Kérastase remains strong. We remain loyal advocates of this beautiful brand.
Ultimately, my clients and team are always at the heart of every decision. Hairdressing is about evolution, growth, and sometimes brave change, and True Grit has certainly seen plenty of that over the years! We’re thrilled to be starting this exciting new chapter with Moroccanoil, and we can’t wait for you to experience the journey with us.
Cheers, Jacqs and the True Grit team x”