Boost the Rainbow with L’Oreal New DIA Light Boosters

loréal-professionnel-dia-light-semi-permanent-colour-boosters-50ml-p32766-39426_image

New to True Grit, L’Oreal Pro’s DIA Light Boosters are a fun addition to our Dia Light colour range, enabling us to choose an endless selection of hair shades! We can blend them with any other Dia Light color to produce exceptional and individualised outcomes. Their highly saturated reflects allow for full customisation of shades and creative mixtures. With Dia Light Boosters the True Grit team can: Neutralize unwanted warmth from darker hair with the cool tones Intensify your coppers, reds and golds Create pastel cocktailing with Dia Light Clear Extend your existing portfolio of shades by boosting and adding more of… Read More

New in! Get GLOWing with L’Oréal Pro’s new hair colour

Now you can get that French glow you’ve always dreamed of thanks to L’Oréal Professionnel’s new Majirel colour innovation: GLOW, now available at True Grit! If your goal in life is natural looking hair then GLOW is a must at your next hair colour appointment. Who is majirel glow for? This permanent hair colour is for anyone who is seeking a translucent, natural-looking hair colour with intense shine and luminosity. Majirel GLOW is ticking all the right boxes when it comes to boasting beautiful neutral tones with prismatic shine! Majirel GLOW is also great if you’re looking for subtle changes in your hair, or looking… Read More

The difference between L’Oreal Professionel’s Majirel and INOA colouring systems!

Here at True Grit, we use two types of colouring systems by L’Oréal Professionel, Majirel and INOA. We absolutely love them both, and see them delivering outstanding colour results day in and day out! This being said, each system has its differences. We thought we’d break down some of them so you can make the best colouring decision for you and your hair. Majirel Majirel is L’Oréal Professionel’s iconic colouring product. Invented back in 1978 (that’s 41 years ago), it now has 6 sub-brands to show for itself with over 100 shades. The Majirel hair colouring system offers a rich, permanent hair dye which provides… Read More

INOA’s perfect partners

Some things just work better together. If trying out INOA (Innovation No Ammonia) is something you’re thinking about, then we know just the partners for you to get the best colour results without compromising the health of your hair! L’Oreal’s SMARTBOND These revolutionary products are set to change the way your hair recovers from colouring by working to protect and strengthen the hair, as it’s being worked on. The result is super shiny, super healthy hair even AFTER it’s been coloured! Protects the hair while colouring Softer, stronger, shinier hair Strengthens the disulphide bonds inside the hair … Read More

Hair Bronzing: The sun-kissed glow your hair’s been longing for!

Inspired by the bronzing make-up trend, Le Hair Bronzing is the hottest growing hair trend straight off the Parisian streets. Hair Bronzing gives hair a natural looking summer radiance and is perfect for blondes and brunettes alike! What is hair bronzing? Just as the name implies, Hair Bronzing was born out of the bronze makeup trend that’s skyrocketed across the world! Le Hair Bronzing does just what a bronzer does for your skin, but for your hair. Think warmer, shiny tones, giving your hair a subtle summer glow soon to match your tanned, summer skin! What’s better, the look is low-maintenance! It only… Read More

INOA Supreme – The 1st ammonia-free anti-aging hair colour to safely cover your grey hair.

INOA Supreme is the first ammonia-free anti-aging permanent hair colour to safely cover grey hair. If you have around 70-100% white hair then INOA Supreme is for you – always providing optimal grey hair coverage and age-defying natural results. INOA Supreme works to texturise and re-densify your hair for a fuller look, creates double reflects that illuminate your skin, and provides luminous, multidimensional coverage for up to 100% coverage of grey hair! It’s strong but soft, and balances lasting colour with intense hydration, so you walk out of the salon with glossy, healthy hair. Sound like a colour solution for you? Talk… Read More

Why you should try INOA – Innovation No Ammonia

Discover the next best thing in colour innovation! INOA is the first permanent hair colour without ammonia and is enriched with oils that deliver colour to the heart of the hair – meaning you’re left with beautiful colour that’s bright, looks natural, and leaves your hair feeling conditioned with sublime colour radiance until your next colour appointment! Our True Grit salon owner, Jacqui was instrumental in the launch of INOA in New Zealand over 9 years ago, and all these years later we still 100% believe it’s the greatest no damage colour service the industry has to offer! A huge… Read More

Tips on maintaining your colour-treated hair

Looking to make your recently coloured hair last? Here are a few tips to help you maintain the vibrancy of your hair colour in between salon appointments. Use sulfate-free shampoo and conditioner Shampoos and conditioners containing sulfates can cause the colour in your hair to fade prematurely. Look for sulfate-free brands like Pureology, specially designed for coloured-hair. Turn down the water temperature As heat causes your hair cuticles to open and allow colour to be washed out, your shower water temperature can play a key factor in ruining your colour-treated hair. So avoid hot showers if you’re looking… Read More