New Blond Absolu is here!

24 February 2021

A woman with blonde hair smiling to camera.
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Kérastase has recently released two new products to their Blond Absolu hair care collection: Cicanuit Hair Serum and the shampoo Bain Lumière! Keep scrolling for more info on why you need these guys in your blonde hair toolkit.

Cicanuit Hair Serum

cicanuit serum

 

Just like skin, hair suffers from aggressions throughout the day. Styling tools and environmental factors can strip away significant moisture from the fibre and constant bleaching can leave the hair sensitised.

Caring for blonde hair can be a hassle, so the Kérastase innovation team created the first Night Sérum to answer to all blonde needs. Applying Cicanuit Sérum before going to bed allows your hair to fully absorb the actives and erase up to 55% of bleach damage while you sleep.

The high concentration of Hyaluronic Acid in Cicanuit’s formula makes this result possible as this molecule acts on deeply repairing and hydrating your lengths. This innovative easy-to-use serum doesn’t require washing or wetting. Simple, effortless and efficient!

New Night serum.

Sleep your way into a healthier blonde by complementing your day time Blond Absolu routine with this dreamy Night Sérum!

🌙 If you’re a Sunkissed Blonde, apply your Cicanuit 2 to 3 times a week

😴 If you’re a Highlighted Blonde, apply 3 to 4 times a week

💤 If you’re a Platinum Blonde, apply 2 to 3 pumps of Serum Cicanuit every night

Blond Absolu Sérum Cicanuit Hair Serum 90ml  $70.00

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Bain Lumière

Bain Lumiere Kerastase

Bain Lumière is the Hyaluronic Acid Shampoo.

Its formula, ideal for all blondes, gently cleanse and hydrates hair from root to tip. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, Bain Lumière’s formula has high concentrations of antioxidants to prevent damage and protect the fibre. Hyaluronic Acid deeply hydrates blonde hair, smoothing the fibre for a uniform touch along hair strands. Hair is luminous with natural shine and prepared to be treated.

 

Blond Absolu Bain Lumière Shampoo 250mL  $49.00

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What are the active ingredients in Blond Absolu?

 

Blond Absolu ingredients.

Inspired by skincare ingredients, Kérastase’s Blond Absolu range brings the restorative benefits of one of today’s most efficient skin actives: Hyaluronic Acid! Enriched with Hyaluronic Acid, Edelweiss Flower and Ultra-Violet Neutralisers, Blond Absolu formulas are conceived to deeply nourish, strengthen your hair, preventing future breakage and neutralising unwanted undertones.

Let’s take a deeper look at these powerful ingredients:

Hyaluronic Acid

Known for it’s healing, nourishing and plumping effect, this active ingredient will act in strengthening and hydrating the hair

Edelweiss Flower

This flower actives protects your hair against daily aggressors and softens sensitised hair fibres.

Ultra-Violet Neutralisers

The highest concentrations of ultra-violet neutralizers acts in getting rid of brassiness and yellow undertones. Blue pigments cancel out orange & red undertones while the purple pigments cancel yellow undertones!

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