January is World Vegan Month (aka Veganuary) so here’s how to make your hair care routine animal-friendly.
If you’re a vegan, trying veganism for the first time or on the journey to make your lifestyle cruelty-free, we salute you! We know it can be tough finding quality hair care products that are vegan. However, Pureology is here to answer all your vegan hair care prayers. Here are six great reasons to choose Pureology based on its ethos.
Why we love pureology
Here at True Grit, we love Pureology; a product range that’s just as committed to sustainability as we are to providing top quality service. Pureology products are used throughout our salon, and we love that they’re doing their bit to help improve our environment – without compromising on quality.
1/ 100% vegan
All Pureology products are 100% Vegan, which means they are made from sustainably-sourced natural plant extracts and never tested on animals.
2/ Animal Friendly
Pureology products are 100% vegan-friendly and animal cruelty-free, which means no animal testing or animal products or by-products. You can enjoy the amazing range guilt-free, knowing no animals were used to achieve top-quality products.
3/ Environmentally friendly
Not only does the brand promise longer-lasting hair colour, it upholds a commitment to sustainability. They minimise their environmental impact throughout the entire lifecycle of their products, from the raw materials through to packaging and finally the effect their products have on the environment during and after use.
4/ Sulphate-free
Pureology creates products with purity and health in mind. Their ZeroSulfate® shampoos use a blend of corn, coconut and sugar to cleanse without stripping natural oils and colour.
5/ Packaging
Pureology use packaging that is made from 100% recyclable and FDA-approved materials in order to maximise the sustainability of the products. The bottles are also made from 50% post-consumer recycled materials and use up to 39% less water during the manufacturing process.
6/ Social Responsibility
Since 2009, Pureology has partnered with Global Green, an affiliate of Green Cross International; an organisation committed to advocating for smart solutions to global warming. Pureology donates and raise funds regularly for the organisation, and help raise sustainability awareness within the salon professional community.
Shop Pureology in salon or online now.
PUREOLOGY’S best-loved hair care
Hydrate
The thirst-quenching formula of Hydrate provides superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating “Micro-Emulsion Technology” deeply hydrates to revitalise dry hair and enhance colour radiance, while Jojoba, green tea and sage condition.
Smooth Perfection
Smooth Perfection eases blow-drying, fights frizz and restores manageability with lasting smoothness. With moisturising and conditioning camellia oil, it provides smoothness and shine, and the exclusive Thermal AntiFade Complex with xylose sugar and vitamin E oil protect hair-colour from the colour-distorting effects of heat styling. Smooth Perfection has an intoxicating signature aromatherapy blend of violet, clove and musk.
Strength Cure
Strength Cure features exclusive Asta-Repair with Astaxanthin, a powerful nature-derived antioxidant, plus Keravis, Ceramide and Arginine to help heal and repair damaged, micro-scarred hair. Strength Cure replaces the Cysteine bonds to restore strength and add softness, while exclusive AntiFade Complex protects colour vibrancy. The signature aromatherapy blend is lavender, honey, peach and vanilla.
STRENGTH CURE Blonde
Formulated with the Strength Cure Asta Repair™, this toning conditioner for blonde hair moisturises and restores hair by strengthening from root to top for shiny, moisturised hair. Plus, our exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones. Discover the perfect balance of strength and velvety softness for your best blonde yet!
Colour Fanatic Spray
A first of its kind multi-tasking hair treatment spray that provides 21 essential benefits to prime, protect, and perfect colour-treated hair, giving your hair the equivalent of a spa day.