New Blond Absolu is here!

A woman with blonde hair smiling to camera.

Kérastase has recently released two new products to their Blond Absolu hair care collection: Cicanuit Hair Serum and the shampoo Bain Lumière! Keep scrolling for more info on why you need these guys in your blonde hair toolkit. Cicanuit Hair Serum Just like skin, hair suffers from aggressions throughout the day. Styling tools and environmental factors can strip away significant moisture from the fibre and constant bleaching can leave the hair sensitised. Caring for blonde hair can be a hassle, so the Kérastase innovation team created the first Night Sérum to answer to all blonde needs. Applying Cicanuit Sérum before going to bed… Read More

50 Shades Of Blonde – Our hair care tips for beautifully blonde hair

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Dare to care when joining the blonde ambition crew, as you must hydrate and nourish if your locks are to illuminate. Blonde is more than just a look. It is a statement. Being a blonde bombshell is exhilarating. But bleaching the hair leaves it vulnerable to dryness. Colour fades and loses its unique tone. Never fear, because we are here to help you navigate the ins and outs of caring for your beautiful blonde locks. Hair Goals The big blonde debate … the oldest beauty debate in the book, but how does one decide whether or not they should jump ship… Read More